I’m Aleksandra Pekala, an Art Director and Brand designer with background in psychology and communication.

If your brand needs some therapy and figuring out how to express its true self, you’ve found your person to help.

branding + creative strategy

Domedo

Explore

blurry photo of sunset over ocean with logo on top

Brand design

Cupcrash

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Branding + creative strategy + web design

Biolyz

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magazine spread

Web design + illustration + printed collateral

Olivia Nowicka

Explore

magazine spread

BRANDING + WEB DESIGN

Złapani

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Branding + creative strategy + web design

Heiduk studio

Explore

magazine spread

Illustration

Modernism in Kraków

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stationery materials laying on a deep blue background

LOGO DESIGN

Logofolio

Explore

stationery materials laying on a deep blue background

research + publication design

Living Symbols

Explore

stationery materials laying on a grid

Illustration

Selected illustrations

Explore

stationery materials laying on a grid

Conceptualizing, wondering how to translate feelings into visuals, thinking in stories, colors, slogans and campaings. That’s what I do. Are we a match?

Let’s talk

Links

Home

About

Connect

LinkedIn

Design IG

Illustration IG

E-mail

©2026 Aleksandra Pekala

Translating feelings to visuals

Aleksandra Pekala

Home

About

Contact

I’m Aleksandra Pekala, an Art Director and Brand designer with background in psychology and communication.

If your brand needs some therapy and figuring out how to express its true self, you’ve found your person to help.

branding + creative strategy

Domedo

Explore

blurry photo of sunset over ocean with logo on top

Brand design

Cupcrash

Explore

Branding + creative strategy + web design

Biolyz

Explore

magazine spread

Web design + illustration + printed collateral

Olivia Nowicka

Explore

magazine spread

BRANDING + WEB DESIGN

Złapani

Explore

Branding + creative strategy + web design

Heiduk studio

Explore

magazine spread

Illustration

Modernism in Kraków

Explore

stationery materials laying on a deep blue background

Branding

Logofolio

Explore

magazine spread

research + publication design

Living Symbols

Explore

magazine spread

Illustration

Selected illustrations

Explore

stationery materials laying on a grid

Conceptualizing, wondering how to translate feelings into visuals, thinking in stories, colors, slogans and campaings. That’s what I do. Are we a match?

Let’s talk

Links

Home

About

Connect

LinkedIn

Design IG

Illustration IG

E-mail

©2026 Aleksandra Pekala

Translating feelings to visuals

Aleksandra Pekala

Home

About

Contact

I’m Aleksandra Pekala, an Art Director and Brand designer with background in psychology and communication.

If your brand needs some therapy and figuring out how to express its true self, you’ve found your person to help.

branding + creative strategy

Domedo

Explore

blurry photo of sunset over ocean with logo on top

Brand design + PACKAGING DESIGN

Cupcrash

Explore

Branding + creative strategy + web design

Biolyz

Explore

magazine spread

Web design + illustration + printed collateral

Olivia Nowicka

Explore

magazine spread

BRANDING + WEB DESIGN

Złapani

Explore

Branding + creative strategy + web design

Heiduk studio

Explore

magazine spread

Illustration

Modernism in Kraków

Explore

stationery materials laying on a deep blue background

Branding

Logofolio

Explore

magazine spread

research + publication design

Living Symbols

Explore

pages of Living Symbols publication describing animal symbolism in logos and brand communication featuring examples

Illustration

Selected Illustrations

Explore

stationery materials laying on a grid

Conceptualizing, wondering how to translate feelings into visuals, thinking in stories, colors, slogans and campaings. That’s what I do. Are we a match?

Let’s talk