branding + creative strategy + WEB DESIGN

Heiduk studio

Great people deserve great spaces, and great spaces deserve a great story.

Heiduk Studio brings interiors to life by blending heritage, artistry, and contemporary design—creating homes and spaces with character and depth. Their approach is thoughtful, their craftsmanship impeccable, and their respect for history evident in every detail.

To match this vision, we developed a comprehensive creative strategy, brand identity, and website that feel as refined and intentional as the spaces they design.

three business cards on a velvet surface

Printed brand materials designed to leave both visual and tactile impression.

colorful website with portrait and bio of Karen Heiduk displayed on a tablet

The website had to show personality and creativity of Karen - the studio founder and main designer

A brand built to attract clients who value craft over speed. And who understand that the best spaces take time and effort.

color palette for Heiduk studio brand
animated Heiduk studio logo

“Hei”, a part of the founder’s surname was highlighted as a welcoming signal - we developed different variants of the logotype to show the variety of aesthetics Karen works with.

Conceptualizing, wondering how to translate feelings into visuals, thinking in stories, colours, slogans and campaigns.

That’s what I do. Are we a match?

Let’s talk

branding + creative strategy

Domedo

Explore

phone displaying login screen of Domedo app, leaning on a chair

web design + PRINT DESIGN + marketing

Olivia Nowicka

Explore

magazine spread

ILLUSTRATION

Modernism in Krakow

Explore

stationery materials laying on a grid

Links

Home

About

Connect

LinkedIn

Design IG

Illustration IG

E-mail

©2026 Aleksandra Pekala

Translating feelings to visuals

branding + creative strategy + WEB DESIGN

Heiduk studio

Great people deserve great spaces, and great spaces deserve a great story.

Heiduk Studio brings interiors to life by blending heritage, artistry, and contemporary design—creating homes and spaces with character and depth. Their approach is thoughtful, their craftsmanship impeccable, and their respect for history evident in every detail.

To match this vision, we developed a comprehensive creative strategy, brand identity, and website that feel as refined and intentional as the spaces they design.

three business cards on a velvet surface

Printed brand materials designed to leave both visual and tactile impression.

colorful website with portrait and bio of Karen Heiduk displayed on a tablet

The website had to show personality and creativity of Karen - the studio founder and main designer

A brand built to attract clients who value craft over speed. And who understand that the best spaces take time and effort.

color palette for Heiduk studio brand
animated Heiduk studio logo

“Hei”, a part of the founder’s surname was highlighted as a welcoming signal - we developed different variants of the logotype to show the variety of aesthetics Karen works with.

Conceptualizing, wondering how to translate feelings into visuals, thinking in stories, colours, slogans and campaigns.

That’s what I do. Are we a match?

Let’s talk

branding + creative strategy

Domedo

Explore

phone displaying login screen of Domedo app, leaning on a chair

web design + PRINT DESIGN + marketing

Olivia Nowicka

Explore

magazine spread

ILLUSTRATION

Modernism in Krakow

Explore

stationery materials laying on a grid

Links

Home

About

Connect

LinkedIn

Design IG

Illustration IG

E-mail

©2026 Aleksandra Pekala

Translating feelings to visuals

branding + creative strategy + WEB DESIGN

Heiduk studio

Great people deserve great spaces, and great spaces deserve a great story.

Heiduk Studio brings interiors to life by blending heritage, artistry, and contemporary design—creating homes and spaces with character and depth. Their approach is thoughtful, their craftsmanship impeccable, and their respect for history evident in every detail.

To match this vision, we developed a comprehensive creative strategy, brand identity, and website that feel as refined and intentional as the spaces they design.

three business cards on a velvet surface

Printed brand materials designed to leave both visual and tactile impression.

colorful website with portrait and bio of Karen Heiduk displayed on a tablet

The website had to show personality and creativity of Karen - the studio founder and main designer

man walking in front of textured wall

A brand built to attract clients who value craft over speed. And who understand that the best spaces take time and effort.

color palette for Heiduk studio brand
animated Heiduk studio logo

“Hei”, a part of the founder’s surname was highlighted as a welcoming signal - we developed different variants of the logotype to show the variety of aesthetics Karen works with.

Conceptualizing, wondering how to translate feelings into visuals, thinking in stories, colours, slogans and campaigns.

That’s what I do. Are we a match?

Let’s talk

branding + creative strategy

Domedo

Explore

phone displaying login screen of Domedo app, leaning on a chair

web design + PRINT DESIGN + marketing

Olivia Nowicka

Explore

magazine spread

ILLUSTRATION

Modernism in Krakow

Explore

stationery materials laying on a grid