Excerpt from the brand book, presenting the logotype usage
The otter mascot became the emotional heart of the brand. Drawn in a loose, sketchy style that deliberately avoids perfection, she appears across packaging and communication in situational illustrations that mirror the tea's flavor or the collection's theme. Her expressions do the heavy lifting — dot eyes, a :3 mouth, and a face that says "yeah, same" without a single word.
Proposal of social media feed - color palette, typography, layout and illustration all put into use.
Dockside perspective, capturing the soul of the water.
A spontaneous rhythm, a shared moment, pure joy.
Like what you see?
Together, we could create something even better - something truly yours.
