As an Art Director and Brand Designer, I start every project the way a therapist starts a session - with uncomfortable questions.

Who are you, really? Who are you trying to reach? What do you want people to feel when they encounter you?

Most clients expect a moodboard - they get an existential reckoning.

The result is brand identity, visual strategy, art direction, illustration, and creative consulting that doesn't just look good - it feels like you, recognisably and on purpose.

Brand owners feel understood. Their audiences feel understood.

No couch required. I also don't take notes on your childhood (usually).

Based in Krakow (Poland), open to work worldwide.

Right now I am...

listening to:

end of summer by tame impala

searching for:

second-hand gems to wear

drawing:

portraits of actors, flowers or fruits

watching:

la chimera (2023), dir. Alice Rohrwacher

portrait of woman

Conceptualizing, wondering how to translate feelings into visuals, thinking in stories, colours, slogans and campaigns.

That’s what I do. Are we a match?

Let’s talk

BRANDING + Brand strategy

Domedo

Explore

BRANDING + ART DIRECTION

Cupcrash

Explore

ILLUSTRATION

Living Symbols

Explore

stationery materials laying on a grid

Links

Home

About

Connect

LinkedIn

Design IG

Illustration IG

E-mail

©2026 Aleksandra Pekala

Translating feelings to visuals

Aleksandra Pekala

Home

About

Contact

As an Art Director and Brand Designer, I start every project the way a therapist starts a session - with uncomfortable questions.

Who are you, really? Who are you trying to reach? What do you want people to feel when they encounter you?

Most clients expect a moodboard - they get an existential reckoning.

The result is brand identity, visual strategy, art direction, illustration, and creative consulting that doesn't just look good - it feels like you, recognisably and on purpose.

Brand owners feel understood. Their audiences feel understood.

No couch required. I also don't take notes on your childhood (usually).

Based in Krakow (Poland), open to work worldwide.

Right now I am...

listening to:

end of summer by tame impala

searching for:

second-hand gems to wear

drawing:

portraits of actors, flowers or fruits

watching:

la chimera (2023), dir. Alice Rohrwacher

portrait of woman

Conceptualizing, wondering how to translate feelings into visuals, thinking in stories, colours, slogans and campaigns.

That’s what I do. Are we a match?

Let’s talk

BRANDING + Brand strategy

Domedo

Explore

abstract painting

BRANDING + ART DIRECTION

Cupcrash

Explore

ILLUSTRATION

Living Symbols

Explore

stationery materials laying on a grid

Links

Home

About

Connect

LinkedIn

Design IG

Illustration IG

E-mail

©2026 Aleksandra Pekala

Translating feelings to visuals

Aleksandra Pekala

Home

About

Contact

As an Art Director and Brand Designer, I start every project the way a therapist starts a session - with uncomfortable questions.

Who are you, really? Who are you trying to reach? What do you want people to feel when they encounter you?

Most clients expect a moodboard - they get an existential reckoning.

The result is brand identity, visual strategy, art direction, illustration, and creative consulting that doesn't just look good - it feels like you, recognisably and on purpose.

Brand owners feel understood. Their audiences feel understood.

No couch required. I also don't take notes on your childhood (usually).

Based in Krakow (Poland), open to work worldwide.

Right now I am...

listening to:

end of summer by tame impala

searching for:

second-hand gems to wear

drawing:

portraits of actors, flowers or fruits

watching:

la chimera (2023), dir. Alice Rohrwacher

portrait of woman

Conceptualizing, wondering how to translate feelings into visuals, thinking in stories, colours, slogans and campaigns.

That’s what I do. Are we a match?

Let’s talk

BRANDING + Brand strategy

Domedo

Explore

abstract painting

BRANDING + ART DIRECTION

Cupcrash

Explore

research + publication design

Living Symbols

Explore

opened book presenting the contents: text about bee symbolism and examples of logos using a bee silhouette