In my designer’s practice, I start every project the way a therapist starts a session: with uncomfortable questions.
Who are you, really? What makes people choose you over everyone else? What should they feel when they encounter your brand for the first time?
Most clients come looking for visuals. Instead, they find themselves questioning their assumptions, their positioning, and occasionally their entire personality.
The good news is that it often results in getting to the very core of their WHY.
Drawing on a Applied Psychology education and 7+ years of experience in branding,
I use psychology, strategy, symbolism, and design to turn that story into brand identities, creative directions, campaigns, and visual systems that connect with people on an emotional level, not just an aesthetic one.
Brand owners feel understood. Their audiences do too.
No couch required. I also don't take notes on your childhood. Usually.
Based in Krakow, Poland. Available for work worldwide.
Right now I am...
listening to:
end of summer by tame impala
searching for:
second-hand gems to wear
drawing:
Funny dogs
watching:
la chimera (2023), dir. Alice Rohrwacher
Conceptualizing, wondering how to translate feelings into visuals, thinking in stories, colours, slogans and campaigns.
That’s what I do. Are we a match?
Let’s talk
