branding + creative strategy

Domedo

Accessing healthcare is rarely just a logistical task. It’s emotional.

It comes with stress, uncertainty, responsibility - often not just for yourself, but for someone close to you. And yet, most healthcare brands communicate in a way that feels distant, technical, and transactional. Domedo set out to change that.

The goal was to create a brand that makes professional care feel more accessible, more human, and more integrated into everyday life - without losing credibility or trust.

“On your way to physiotherapist? - What if they’d come to you?

The care can be right where you need it most. Download Domedo App.”

Outdoor campaigns build upon context - people can stumble upon them while actually commuting to reach their physiotherapist - the app offers an alternative to a tedious commute.

people playing basketball outside

The brand was designed for people balancing everyday responsibilities with caring for their own health or the health of loved ones, as well as specialists seeking a more flexible and human-centered work model.

That’s what the outdoor campaigns were designed for.

crowd of people on a town square
crowd of people on a town square

The UI of the app was designed by Radosław Różański, who smoothly implemented the brand identity into the complex design of the app’s screens.

crowd of people on a town square

A symphony of motion and architecture, framed by history.

people playing basketball outside

The brand was designed for people balancing everyday responsibilities with caring for their own health or the health of loved ones, as well as specialists seeking a more flexible and human-centered work model. That’s what the outdoor campaigns were designed for.

man taking a photo on a wharf

The logo symbol merges a medical cross with a location pin, representing care delivered exactly where it is needed: at home.

different proposals of logo symbol for Domedo brand
man taking a photo on a wharf

Conceptualizing, wondering how to translate feelings into visuals, thinking in stories, colours, slogans and campaigns.

That’s what I do. Are we a match?

Let’s talk

Brand design + PACKAGING DESIGN

Cupcrash

Explore

Editorial

Biolyz

Explore

magazine spread

Design

Logofolio

Explore

stationery materials laying on a grid

Links

Home

About

Connect

LinkedIn

Design IG

Illustration IG

E-mail

©2026 Aleksandra Pekala

Translating feelings to visuals

Aleksandra Pekala

Home

About

Contact

branding + creative strategy

Domedo

Accessing healthcare is rarely just a logistical task. It’s emotional.

It comes with stress, uncertainty, responsibility - often not just for yourself, but for someone close to you. And yet, most healthcare brands communicate in a way that feels distant, technical, and transactional. Domedo set out to change that.

The goal was to create a brand that makes professional care feel more accessible, more human, and more integrated into everyday life - without losing credibility or trust.

man walking in front of textured wall

“On your way to physiotherapist? - What if they’d come to you?

The care can be right where you need it most. Download Domedo App.”

Outdoor campaigns build upon context - people can stumble upon them while actually commuting to reach their physiotherapist - the app offers an alternative to a tedious commute.

people playing basketball outside

The brand was designed for people balancing everyday responsibilities with caring for their own health or the health of loved ones, as well as specialists seeking a more flexible and human-centered work model.

That’s what the outdoor campaigns were designed for.

crowd of people on a town square
crowd of people on a town square

The UI of the app was designed by Radosław Różański, who smoothly implemented the brand identity into the complex design of the app’s screens.

crowd of people on a town square
people playing basketball outside

The brand was designed for people balancing everyday responsibilities with caring for their own health or the health of loved ones, as well as specialists seeking a more flexible and human-centered work model. That’s what the outdoor campaigns were designed for.

man taking a photo on a wharf

The logo symbol merges a medical cross with a location pin, representing care delivered exactly where it is needed: at home.

different proposals of logo symbol for Domedo brand

A spontaneous rhythm, a shared moment, pure joy.

man taking a photo on a wharf

Conceptualizing, wondering how to translate feelings into visuals, thinking in stories, colours, slogans and campaigns.

That’s what I do. Are we a match?

Let’s talk

Brand design + PACKAGING DESIGN

Cupcrash

Explore

animation of an otter peeking out of a cup

Editorial

Biolyz

Explore

magazine spread

Design

Logofolio

Explore

stationery materials laying on a grid

Links

Home

About

Connect

LinkedIn

Design IG

Illustration IG

E-mail

©2026 Aleksandra Pekala

Translating feelings to visuals

Aleksandra Pekala

Home

About

Contact

branding + creative strategy

Domedo

Accessing healthcare is rarely just a logistical task. It’s emotional.

It comes with stress, uncertainty, responsibility - often not just for yourself, but for someone close to you. And yet, most healthcare brands communicate in a way that feels distant, technical, and transactional. Domedo set out to change that.

The goal was to create a brand that makes professional care feel more accessible, more human, and more integrated into everyday life - without losing credibility or trust.

man walking in front of textured wall

“On your way to physiotherapist? - What if they’d come to you?

The care can be right where you need it most. Download Domedo App.”

Outdoor campaigns build upon context - people can stumble upon them while actually commuting to reach their physiotherapist - the app offers an alternative to a tedious commute.

people playing basketball outside

The brand was designed for people balancing everyday responsibilities with caring for their own health or the health of loved ones, as well as specialists seeking a more flexible and human-centered work model. That’s what the outdoor campaigns were designed for.

crowd of people on a town square
crowd of people on a town square

The UI of the app was designed by Radosław Różański, who smoothly implemented the brand identity into the complex design of the app’s screens.

people playing basketball outside

The brand was designed for people balancing everyday responsibilities with caring for their own health or the health of loved ones, as well as specialists seeking a more flexible and human-centered work model. That’s what the outdoor campaigns were designed for.

man taking a photo on a wharf

The logo symbol merges a medical cross with a location pin, representing care delivered exactly where it is needed: at home.

different proposals of logo symbol for Domedo brand

Explorations of potential logomarks

two people sitting on a ledge talking

Conceptualizing, wondering how to translate feelings into visuals, thinking in stories, colours, slogans and campaigns.

That’s what I do. Are we a match?

Let’s talk

Brand design + PACKAGING DESIGN

Cupcrash

Explore

animated otter showing a thumbs up

Editorial

Biolyz

Explore

magazine spread

Design

Logofolio

Explore

stationery materials laying on a grid