The Idea
Animals have been used as symbols in human communication for centuries. In branding, they often communicate personality traits instantly: strength, intelligence, elegance, speed, protection, freedom, or adaptability.
I wanted to explore why certain animals appear repeatedly in visual identities, how their meanings shift across cultures, and how designers translate these associations into simplified graphic forms.
The result was a publication combining:
branding research / cultural symbolism / logo analysis / editorial design / archival curation
DESIGN DECISIONS
The visual language of the publication was intentionally minimal and archival in tone.
Key design decisions included: modular grid system for clarity and comparison, monochromatic palette emphasizing form over decoration, bold condensed typography inspired by modernist editorial design and restrained layout allowing the symbols themselves to remain central.
The project reflects my interest in the intersection of psychology, symbolism, and visual communication, which later became a foundation for my broader research into emotionally intelligent branding systems. Are you curious about this approach?
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