Aleksandra Pekala

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LOGO DESIGN

Logofolio

A logo is a strange thing to design. It has to say everything and take up almost no space - and it has to keep saying it, across every surface, every size, every context, for years.

My approach starts with meaning, not form. Before anything gets drawn, I want to understand what a brand actually stands for - not the polished mission statement version, but the honest one. What does it believe? What does it refuse to be? Only once that's clear does the visual problem become solvable.

The marks in this collection are mostly symbol and icon-based, because I find that's where the real compression happens — where an idea stops being a description and becomes a shape. Each one is an attempt to distill something complex into something immediately felt.

opened book presenting the contents: text about bears symbolism and examples of logos using a bear silhouette
opened book presenting the contents: text about bears symbolism and examples of logos using a bear silhouette

Logomark for a NGO organisation

2024

opened book presenting the contents: text about bears symbolism and examples of logos using a bear silhouette

Logotype for a scientific start-up

2025

Logomark for a NGO conference

2024

opened book presenting the contents: text about bears symbolism and examples of logos using a bear silhouette

Logomark proposal for an Asian restaurant

2024

opened book presenting the contents: text about bears symbolism and examples of logos using a bear silhouette

Logomark for an Asian restaurant

2024

opened book presenting the contents: text about bears symbolism and examples of logos using a bear silhouette

Concept of logo for a charity web project connecting designers with NGOs

2024

opened book presenting the contents: text about bears symbolism and examples of logos using a bear silhouette

Logotype for a private psychotherapy practice

2024

opened book presenting the contents: text about bears symbolism and examples of logos using a bear silhouette

Logotype for an interior design studio

2024

opened book presenting the contents: text about bears symbolism and examples of logos using a bear silhouette

Concept of logomark for a children publishing house

2025

opened book presenting the contents: text about bears symbolism and examples of logos using a bear silhouette

Logomark for tea brand

2025

opened book presenting the contents: text about bears symbolism and examples of logos using a bear silhouette

Logotype for tea brand

2025

opened book presenting the contents: text about bears symbolism and examples of logos using a bear silhouette

Logo for a customized tufted carpets brand

2024

opened book presenting the contents: text about bears symbolism and examples of logos using a bear silhouette

Logo for a NGO connecting female refugees from Ukraine

2024

opened book presenting the contents: text about bears symbolism and examples of logos using a bear silhouette

Logomark for a private massage and beauty practice

2022

opened book presenting the contents: text about bears symbolism and examples of logos using a bear silhouette

Logomark proposal for home care app

2026

opened book presenting the contents: text about bears symbolism and examples of logos using a bear silhouette

Logomark for home care app

2026

While I love designing signs, I know they are just a part of a bigger system. A holistic approach is a must-have when it comes to building recognisable brands.

Do you share these views?

Let’s talk

Research + writing + PUBLICATION DESIGN

Living Symbols

Explore

ILLUSTRATION

Selected illustrations

Explore

magazine spread

branding + creative strategy

Domedo

Explore

stationery materials laying on a grid

Links

Home

About

Connect

LinkedIn

Design IG

Illustration IG

E-mail

©2026 Aleksandra Pekala

Translating feelings to visuals

Aleksandra Pekala

Home

About

Contact

LOGO DESIGN

Logofolio

A logo is a strange thing to design. It has to say everything and take up almost no space - and it has to keep saying it, across every surface, every size, every context, for years.

My approach starts with meaning, not form. Before anything gets drawn, I want to understand what a brand actually stands for - not the polished mission statement version, but the honest one. What does it believe? What does it refuse to be? Only once that's clear does the visual problem become solvable.

The marks in this collection are mostly symbol and icon-based, because I find that's where the real compression happens — where an idea stops being a description and becomes a shape. Each one is an attempt to distill something complex into something immediately felt.

opened book presenting the contents: text about bears symbolism and examples of logos using a bear silhouette
opened book presenting the contents: text about bears symbolism and examples of logos using a bear silhouette

Logomark for a NGO organisation

2024

opened book presenting the contents: text about bears symbolism and examples of logos using a bear silhouette

Logotype for a scientific start-up

2025

Logomark for a NGO conference

2024

opened book presenting the contents: text about bears symbolism and examples of logos using a bear silhouette

Logomark proposal for an Asian restaurant

2024

opened book presenting the contents: text about bears symbolism and examples of logos using a bear silhouette

Logomark for an Asian restaurant

2024

opened book presenting the contents: text about bears symbolism and examples of logos using a bear silhouette

Concept of logo for a charity web project connecting designers with NGOs

2024

opened book presenting the contents: text about bears symbolism and examples of logos using a bear silhouette

Logotype for a private psychotherapy practice

2024

opened book presenting the contents: text about bears symbolism and examples of logos using a bear silhouette

Logotype for an interior design studio

2024

opened book presenting the contents: text about bears symbolism and examples of logos using a bear silhouette

Concept of logomark for a children publishing house

2025

opened book presenting the contents: text about bears symbolism and examples of logos using a bear silhouette

Logomark for a private massage and beauty practice

2024

opened book presenting the contents: text about bears symbolism and examples of logos using a bear silhouette

Logomark for a private massage and beauty practice

2024

opened book presenting the contents: text about bears symbolism and examples of logos using a bear silhouette

Logo for a customized tufted carpets brand

2024

opened book presenting the contents: text about bears symbolism and examples of logos using a bear silhouette

Logo for a NGO connecting female refugees from Ukraine

2024

opened book presenting the contents: text about bears symbolism and examples of logos using a bear silhouette

Logomark for a private massage and beauty practice

2022

opened book presenting the contents: text about bears symbolism and examples of logos using a bear silhouette

Logomark proposal for home care app

2026

opened book presenting the contents: text about bears symbolism and examples of logos using a bear silhouette

Logomark for home care app

2026

While I love designing signs, I know they are just a part of a bigger system. A holistic approach is a must-have when it comes to building recognisable brands.

Do you share these views?

Let’s talk

Research + writing + PUBLICATION DESIGN

Living Symbols

Explore

abstract painting

ILLUSTRATION

Selected illustrations

Explore

magazine spread

branding + creative strategy

Domedo

Explore

stationery materials laying on a grid

Links

Home

About

Connect

LinkedIn

Design IG

Illustration IG

E-mail

©2026 Aleksandra Pekala

Translating feelings to visuals

Aleksandra Pekala

Home

About

Contact

LOGO DESIGN

Logofolio

A logo is a strange thing to design. It has to say everything and take up almost no space - and it has to keep saying it, across every surface, every size, every context, for years.

My approach starts with meaning, not form. Before anything gets drawn, I want to understand what a brand actually stands for - not the polished mission statement version, but the honest one. What does it believe? What does it refuse to be? Only once that's clear does the visual problem become solvable.

The marks in this collection are mostly symbol and icon-based, because I find that's where the real compression happens — where an idea stops being a description and becomes a shape. Each one is an attempt to distill something complex into something immediately felt.

opened book presenting the contents: text about bears symbolism and examples of logos using a bear silhouette
opened book presenting the contents: text about bears symbolism and examples of logos using a bear silhouette

Logomark for a NGO organisation

2024

opened book presenting the contents: text about bears symbolism and examples of logos using a bear silhouette

Logotype for a scientific start-up

2025

Logomark for a NGO conference

2024

opened book presenting the contents: text about bears symbolism and examples of logos using a bear silhouette

Logomark proposal for an Asian restaurant

2024

opened book presenting the contents: text about bears symbolism and examples of logos using a bear silhouette

Logomark for an Asian restaurant

2024

opened book presenting the contents: text about bears symbolism and examples of logos using a bear silhouette

Concept of logo for a charity web project connecting designers with NGOs

2024

opened book presenting the contents: text about bears symbolism and examples of logos using a bear silhouette

Logotype for a private psychotherapy practice

2024

opened book presenting the contents: text about bears symbolism and examples of logos using a bear silhouette

Logotype for an interior design studio

2024

opened book presenting the contents: text about bears symbolism and examples of logos using a bear silhouette

Concept of logomark for a children publishing house

2025

opened book presenting the contents: text about bears symbolism and examples of logos using a bear silhouette

Logomark for a private massage and beauty practice

2024

opened book presenting the contents: text about bears symbolism and examples of logos using a bear silhouette

Logomark for a private massage and beauty practice

2024

opened book presenting the contents: text about bears symbolism and examples of logos using a bear silhouette

Logo for a customized tufted carpets brand

2024

opened book presenting the contents: text about bears symbolism and examples of logos using a bear silhouette

Logo for a NGO connecting female refugees from Ukraine

2024

opened book presenting the contents: text about bears symbolism and examples of logos using a bear silhouette

Logomark for a private massage and beauty practice

2022

opened book presenting the contents: text about bears symbolism and examples of logos using a bear silhouette

Logomark proposal for home care app

2026

opened book presenting the contents: text about bears symbolism and examples of logos using a bear silhouette

Logomark for home care app

2026

While I love designing signs, I know they are just a part of a bigger system. A holistic approach is a must-have when it comes to building recognisable brands.

Do you share these views?

Let’s talk

Research + writing + PUBLICATION DESIGN

Living symbols

Explore

abstract painting

ILLUSTRATION

Selected illustrations

Explore

magazine spread

branding + creative strategy

Domedo

Explore

stationery materials laying on a grid